Art is why you do something. Craft is how you do something.
- Clayton Cubitt
Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs
Human relationships are about communicating. Business jargon should be banished in favour of simple English (or French or Spanish or Chinese or whatever). Simplicity is a sign of truth and a criterion of beauty. Complexity can be a way of hiding the truth.
– Helena Rubinstein, CEO, www.labgroup.com